Alexa Chung Biography

Model and fashion hipster Alexa Chung hosted the MTV afternoon program It's On with Alexa Chung in 2009. Chung was already used to life in front of a camera: she began modeling for teen magazines and Urban Outfitter catalogues at age 16, and in 2006 landed a job hosting the Saturday morning music and interview TV show Popworld on Britain's Channel 4. That gig ended in 2007, but the next year Chung suddenly was everywhere, appearing on Channel 4 programs like Vanity Lair and Freshly Squeezed, the BBC sketch comedy program The Wall, and the lighthearted fashion show Gok's Fashion Fix. She was much admired for her personal fashion sense, featuring a steady rotation of casual frocks and jumpers, short dresses, bare legs and flat shoes. The Guardian called her "Britain's rising It-girl-in-chief" and praised her "deadpan wit and minxish good looks," while The Daily Telegraph called her "a leading representative of an influential brand of quirky 21st-century Englishness." In 2009 MTV tapped her to host It's On, which replaced Total Request Live as the network's flagship afternoon program. The show got a lot of buzz, but was cancelled in December of that same year.