The Who2 Blog
Nic Cage Loves Pachinko!
"Mr. Cage doesn't do realism or, rather, he doesn't do it all that persuasively. Like Al Pacino he is a maximalist and more apt to turn the volume up than down." -Manohla Dargis
Which makes him perfect for these spots, which actually get stronger as they go along. We could use a LOT more ads like this here in America.
Pachinko explained.
(Hat tip: Mike Duffy, plus Wil Wheaton)