“Mr. Cage doesn’t do realism or, rather, he doesn’t do it all that persuasively. Like Al Pacino he is a maximalist and more apt to turn the volume up than down.” –Manohla Dargis
Which makes him perfect for these spots, which actually get stronger as they go along. We could use a LOT more ads like this here in America.
Pachinko explained.
(Hat tip: Mike Duffy, plus Wil Wheaton)