Early this year, the print edition of The Post had this great headline on a story about Conan O’Brien‘s decision to quit rather than accept a later time slot: “Better never than late.”
Online, it was changed to “Conan O’Brien won’t give up ‘Tonight Show’ time slot to make room for Jay Leno.”
Washington Post columnist Gene Weingarten complains that the Internet is killing the art of newspaper headlines.
He’s right, of course. But what to do? Even we know that putting Lady Gaga in the headline — at the very front of the headline — is good for an extra hundred clicks.
And the story does even better if you add a photo!
(Hat tip: Mr. Duffy)
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| Tags: | Conan O'Brien, Gene Weingarten, Jay Leno, Lady GaGa, The Tonight Show |