Joan Rivers hugs her boyfriend, Norm Zada

Comedian Joan Rivers (left) embraces her boyfriend, Norm Zada, after a lunch at Michael's Restaurant in New York City on August 17, 2009. Rivers and Zada met while taping her show, How'd You Get So Rich?. Zada was a financier and the founder of a magazine called Perfect 10 which presented photos of women who had not had cosmetic surgery. Somewhat ironic, as Rivers joked openly about her many cosmetic surgeries.