Joseph Marzullo / WENN

Joan Rivers hugs her boyfriend, Norm Zada

Comedian Joan Rivers (left) embraces her boyfriend, Norm Zada, after a lunch at Michael's Restaurant in New York City on August 17, 2009. Rivers and Zada met while taping her show, How'd You Get So Rich?. Zada was a financier and the founder of a magazine called Perfect 10 which presented photos of women who had not had cosmetic surgery. Somewhat ironic, as Rivers joked openly about her many cosmetic surgeries.

See our biography of Joan Rivers