The celebrity Katie Price (aka Jordan) waves triumphantly as she shows off her new line of lingerie at The Worx in London on November 13, 2006. The lingerie range was said to be "exclusive to George at Asda," whatever that might mean.
(OK, wait, we looked it up: Asda is a discount store brand in the United Kingdom, and has been owned by Walmart since 1999. George is the company's clothing line. Hence the Katie Price lingerie line is sold only as part of the George line at Asda stores. Whew.)