The Who2 Blog

It’s Not a Mugging, It’s Ad Copy

Formula 1 boss Bernie Ecclestone was mugged in London recently.  The thieves gave him a black eye and took $315,000 worth of jewelry — including a Breitling “Hublot” watch.

This being the 21st century, Ecclestone sent a photo to his chums at Breitling along with a note saying it would make a great ad with the tagline, “See what people will do for a Hublot.”  And here it is, in time for the holidays.

More (including unkind reader comments) from the Daily Mail.  


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