Tip of the Vulcan cap to Audi for this great new online ad, starring Leonard Nimoy vs. Zachary Quinto in a battle of the Star Trek Spocks. It’s loaded with witty Trek references, from the 3-D chess game to Nimoy dropping a Bilbobomb.
There’s your future of advertising: wooing people to watch a 3-minute product placement for your car. Bonus points to Audi for a Star Trek II reference that isn’t William Shatner shouting “Khaaaan!”
But then, Shatner just appeared in his own funny ad, for a Star Trek video game:
“All right, now you’re overacting.”
Yes, that’s the Gorn from the famous 1967 “Arena” episode of Star Trek. As much as I love Captain Kirk and the Gorn, I must give the edge to Audi here. It just sells a little harder.